segunda-feira, março 14, 2005: Tendências de Consumo em Conteúdos "Online" Pagos
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Consumer spending for online content is up 14 percent from $1.6 billion in 2003 to $1.8 billion in 2004. Entertainment/lifestyles was the fastest growing content category, according to a year-end study conducted by the Online Publishers Association (OPA) and comScore Networks.
The online personals/dating category remained in the number one slot among leading content categories at $469.5 million, a four percent increase over 2003.
In contrast, entertainment/lifestyles, a category which includes digital music and multimedia sites, nearly doubled over the year, from $217.6 million in 2003 to $413.5 million in 2004. Buoyed by 90 percent year-over-year growth, entertainment/lifestyles supplanted the business/investment sector as the second-ranked paid content category. (Business/investment posted a 6.3 percent decline last year to $312.9 million, one of only three categories that dropped in 2004.)
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Entertainment Leads Content Spending Growth
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