domingo, março 06, 2005: Say No to Pop-Ups
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the reason pop-up blockers are so popular is because pop-ups (and pop-unders) are so unpopular. A study conducted last year by Dynamic Logic found that almost 80 percent of those surveyed had a "very negative" opinion of pop-up ads. They hijack our screens, often touting products and services that bear little relation to the content we are viewing. One second you're reading an article about the Iraqi elections, the next a digital billboard from Orbitz ("Put a thousand miles between you and your next meeting") or Trade-In-Value.com ("What's your car worth?") appears.
Nevertheless, a number of well-trafficked online media sites haven't heard the news that pop-ups and pop-unders have become pariahs. CNN.com and ABCNews.com subject their visitors to them. The New York Times' website and washingtonpost.com do, too. The Fast Company website and Slate also rely on them to enhance their revenue streams. The sneaky Drudge Report even goes so far as to pre-empt Mozilla Firefox's ad blocker. How? By opening a window when you leave the site by clicking on an article link.
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