terça-feira, março 01, 2005: Greatest Hits of Product Placement

...
The series, called "Product Placement in the Movies," examines how advertisers have arranged for filmmakers to include their brands and products on screen. The series, scheduled for the four Friday nights in March, is composed of 11 films, from familiar titles like "The Seven Year Itch" and "Urban Cowboy" to less known ones like "That Uncertain Feeling" and "Three Guys Named Mike."

The series is timely because product placement and other methods of embedding advertising within programming are growing more popular among marketers. The goal is to find the most effective ways to reach consumers, who are increasingly able to elude commercials and other traditional interruptive sales tactics by using digital video recorders.

For those marketers and movie buffs who believe that product placement began in 1982, when the Reese's Pieces brand of candy sold by Hershey was featured in "E. T.: The Extra-Terrestrial," the series provides a surprising corrective. It turns out that Madison Avenue and Hollywood have been working together in earnest since the 1930's - and in some isolated instances, evidence indicates, even before then.
...

The New York Times

Site Meter
Get awesome blog templates like this one from BlogSkins.com