segunda-feira, fevereiro 21, 2005: Marcas assentes em cores e a propriedade dessas cores

...
Orange said yesterday evening that it would sue easyMobile, a wireless start-up founded by the entrepreneur Stelios Haji-Ioannou, who also founded the easyJet discount airline. Orange wants to keep easyMobile from ever using its signature color in advertisements.
The crux of the argument is that ads for Orange prominently feature its namesake color. Its shade of orange is similar to the one used by all the easyGroup brands, and to the one that easyMobile plans to use in advertisements of its own.
...
Suing for the rights to a color is not as unusual as it may sound, lawyers said.

"It's not completely new for such a claim to be made, and for it to succeed," said Dinah Nissen, an intellectual property lawyer and partner at Freshfields Bruckhaus Deringer. "Orange will have to show it has built up some reputation in the color orange, which shouldn't be hard to do."

But Orange, the mobile phone unit of France T�l�com, will also have to prove that easyMobile's use of the color conveys to customers that it is connected to Orange, which will be more difficult, Ms. Nissen said.
...

The New York Times > Business > World Business > In a British Mobile Phone Suit, the Color of Money Is Orange

Site Meter
Get awesome blog templates like this one from BlogSkins.com