sábado, fevereiro 12, 2005: You There, at the Computer: Pay Attention

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Humans specialize in distraction, especially when the task at hand requires intellectual heavy lifting. All the usual "Is it lunchtime yet?" inner voices, and external interruptions like incoming phone calls, are alive and well.

But in the era of e-mail, instant messaging, Googling, e-commerce and iTunes, potential distractions while seated at a computer are not only ever-present but very enticing. Distracting oneself used to consist of sharpening a half-dozen pencils or lighting a cigarette. Today, there is a universe of diversions to buy, hear, watch and forward, which makes focusing on a task all the more challenging.

"It's so hard, because of the incredible possibilities we have that we've never had before, such as the Internet," said John Ratey, an associate professor at Harvard Medical School who specializes in attention problems. Dr. Ratey said that in deference to those who live with clinically diagnosed attention deficit disorder, he calls this phenomenon pseudo-A.D.D.

A growing number of computer scientists and psychologists are studying the problem of diminished attention. And some are beginning to work on solutions.
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The New York Times > Technology > Circuits > You There, at the Computer: Pay Attention

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