sexta-feira, fevereiro 11, 2005: Clássico...

FOX KILLED SECOND AIRING OF SUPER BOWL GODADDY AD: "It's ironic, then, that an ad criticizing the concept of TV content censorship was itself censored and killed from further play by Fox and replaced by another ad.
On his GoDaddy.com blog, company owner Bob Parsons wrote, 'We immediately contacted Fox to find out what happened. Here's what we were told: After our first ad was aired, the NFL became upset and they, together with Fox, decided to pull the ad from running a second time. Because we purchased two spots, we were also entitled to a 'Brought to you by GoDaddy.com' 5 second marquis spot. They also chose to pull the marquis spot.'
However, Mr. Parsons was not mourning the development. In the often upside down world of public relations and advertising, the cancellation of the ad turned out to be a major publicity coup for GoDaddy. In interviews with press outlets, Mr. Parsons crowed that 'millions of people across the country who didn't know we existed are now aware of GoDaddy.com.'
Because of the pregame and in-game controversy swirling around the GoDaddy commercial, it has been played on TV news networks across the country as well as on a wide range of blogs and Web sites, including AdAge.com.
Industry observers point out that GoDaddy.com, a company that came out of nowhere, has succeeded, in its own way, in being to this year's Super Bowl what Janet Jackson was to last year's. "

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