quarta-feira, fevereiro 02, 2005: Advertising: Men Are Becoming the Ad Target of the Gender Sneer

...
The "man as a dope" imagery has gathered momentum over the last decade, and critics say that it has spiraled out of control. It is nearly impossible, they say, to watch commercials or read ads without seeing helpless, hapless men.

In the campaigns, which the critics consider misandry (the opposite of misogyny), men act like buffoons, ogling cars and women; are likened to dogs, especially in beer and pizza ads; and bungle every possible household task. Most marketers presenting incompetent, silly male characters say their campaigns provide a harmless comedic insight into the male mentality while also appealing to women. But men who describe themselves as rights activists are increasingly speaking out against the ads as a form of male-bashing, especially when the ads disparage the roles that fathers play in their children's lives.
...

The New York Times - Advertising: Men Are Becoming the Ad Target of the Gender Sneer

Site Meter
Get awesome blog templates like this one from BlogSkins.com