segunda-feira, janeiro 24, 2005: Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.

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But only 38 percent of Web searchers even know of the distinction, and of those, not even half — 47 percent — say they can always tell which are paid. That comes out to only 18 percent of all Web searchers knowing when a link is paid.


Forty-five percent of Web searchers say they would stop using search engines if they thought they weren't being clear about such payments, yet 92 percent of Web searchers say they are confident about their searching abilities.
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Yahoo! News - Survey: Users Confuse Search Results, Ads

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