quinta-feira, janeiro 20, 2005: British ministers hire PR firm to praise EU
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A Foreign Office memo, obtained by the FT, reveals that the government is embarking this month on an “extensive communications campaign” before the referendum on the constitution, expected next year. As part of the offensive, it has hired Geronimo PR a London-based firm which has handled previous government campaigns to increase awareness about the “benefits” of EU membership and the “facts” about the constitutional treaty.
Outlining the brief for the agency, which has been given a £40,000 budget, the Foreign Office asserts that it is to inform the public rather than “persuade” people to vote for the constitution.
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FT.com
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