quarta-feira, janeiro 19, 2005: Retailers Tap High Tech to Aid Shoppers
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This week, thousands of retail executives are attending the annual convention of the National Retail Federation, the shopping industry's biggest trade show, in New York. The new technologies they will see at the convention, which ends Wednesday, often shape their decisions about how to run their stores.
Two trends appear to be driving the push for innovation, analysts said. Retailers are encouraged by consumers' willingness to use self-checkout lanes and price scanners, technology that has reduced the reliance on store employees. And stores think they have to make bolder moves in the face of a hyper-competitive retail landscape that prizes efficiency and cutting costs.
Retailers have spent millions of dollars on technologies that squeeze savings out of manufacturing and distribution. Now, retailers and technology companies are zeroing in on the more visible part of the process: the sales floor.
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washingtonpost.com: Retailers Tap High Tech to Aid Shoppers
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