sexta-feira, janeiro 14, 2005: "Set the record straight"
Two big US names have launched advertising campaigns to "set the record straight" about their products and corporate behaviour.
The world's biggest retailer Wal-Mart took out more than 100 full page adverts in national newspapers.
The group is trying to see off criticism over it pay deals, benefits package and promotion strategy.
Meanwhile, drugs group Eli Lilly is planning a campaign against "false" claims about its product Prozac.
...
BBC NEWS | Business | Wal-Mart fights back at accusers
Wal-Mart Facts
About
- CMT Taveira
- View profile
Recent posts
- La cultura copa las ventas 'on line' en Europa
- Exergaming
- Detroit Jumps on the Blogwagon
- They're not just any hero... they're YOU - just sm...
- Euro Online Advertising Up and Rising
- The Zen of Jeff Bezos
- Trust Your Gut
- Wired News' Annual Vaporware Awards
- The slogan for the latest advertisement of Adobe P...
- Pre-teens 'addicted to shopping'? Don't buy it.
Archives
- dezembro 2004
- janeiro 2005
- fevereiro 2005
- março 2005
- abril 2005
- maio 2005
- junho 2005
- julho 2005
- outubro 2005
- dezembro 2005
- janeiro 2006
- fevereiro 2006
- março 2006
- agosto 2006
- janeiro 2008
- fevereiro 2009
Os Meus Outros Blogs
