segunda-feira, janeiro 10, 2005: Euro Online Advertising Up and Rising
Overall growth for Europe's online advertising market was an impressive 30 percent in 2004, totaling 2.1 billion euros ($2.8 billion), according to JupiterResearch.
Looking forward, Internet advertising is expected to increase 28 percent in 2005 to 2.7 billion euros ($3.7 billion). Steady growth is expected to continue through 2008, when total European online advertising will reach 3.8 billion euros ($5.0 billion), said JupiterResearch analyst Julian Smith.
That report is commensurate with findings by Nielsen//NetRatings. It found the volume of banner ads on European Web sites increased 24 percent last year; from 76,375 in November 2003, to 94,939 in November 2004.
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Euro Online Advertising Up and Rising
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