segunda-feira, janeiro 10, 2005: Trust Your Gut

If the premise of Blink has any merit, then by the time you're reading this sentence, you've likely already made some snap judgments about this story. Perhaps that's because you read the author's previous book, the best-selling Tipping Point, or enjoyed his many magazine articles or even have feelings about stories written by the writer of this review.

In Blink ($26, Little, Brown), author Malcolm Gladwell makes the argument that people frequently make some of their best decisions in mere seconds. We think without thinking, sizing up situations and determining how we feel about someone or something based not on voluminous new information, but rather on our accumulated experiences. And, Gladwell says, that's a good thing.
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Blink is a compelling book that persuasively lays out Gladwell's thesis that human beings do not require a great deal of data or time to make important and valid life and business decisions. And through a wide range of examples, using sports, entertainment, art, medicine, law enforcement, behavioral research and more, he convinces us why it matters: We can learn how to thin-slice and do so in a way that makes it more likely the snap decisions we regularly make will be the right ones.
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Wired News: It Pays to Trust Your Gut
What is "Blink" about?

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