quarta-feira, janeiro 19, 2005: Study: Online music stores falling short
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They may soon drop out of mainstream services (iTunes, Real, Napster) in search of their music Babylon. Music is all about a personal expression and consumers want to express themselves. So services that push products, formats and devices – a one way stream, so to speak – will be replaced by services that allow users a two-way communication: uploading their playlists, broadcasting their mixes, sharing their libraries and talking about what’s up and what’s cool in the form of their blogs and reviews. All aspects of their personal music identity should be given free reign. And it is this personal expression that will create new ways of monetizing music.
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