domingo, janeiro 23, 2005: Mobile Marketing: Look Before You Leap

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Key things to think about as you launch your first mobile marketing effort:


Capitalize on the impulse. Think about occasions or locations at which you'd like to engage a consumer when they're unlikely to have PC access. Do you want to put a short code on your cereal box and invite consumers to enter a contest? Do you want to invite people to get more information when they see a billboard?
Make it interactive. There's a good reason why games are popular mobile phone applications -- they're fun. Your marketing should be fun, too. What better way to inform people about your product than to engage them in a trivia quiz? (Warner Brothers and Yahoo! did something like this recently for "Oceans 12".)
Make it unique to mobile. Elements like ringtones and phone wallpaper are conducive to carrying brand messaging. They fulfill people's need to change their phones' look and sound every once in a while. If they do and express a preference for your brand, so much the better.
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ClickZ Experts on Interactive Marketing Strategies

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