sexta-feira, outubro 07, 2005: AOL Buys Weblogs to Boost Blog Presence
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The 85 blogging sites that AOL is getting as part of its purchase of Weblogs Inc. let users read about everything from travel to technology and debate on topics like parenting and movies.
The move comes as AOL, facing drops in subscriptions as its traditional dial-up business declines, focuses more on offering free content to attract a larger audience and create more advertising space.
AOL, a division of Time Warner Inc., is paying $25 million in an all-cash transaction, said an executive familiar with the deal. The executive spoke on condition of anonymity because he was not authorized to disclose financial details.
Although Santa Monica, Calif.-based Weblogs will operate with full editorial control and independence as a wholly owned subsidiary, AOL will integrate the blogs into its AOL.com portal by linking to the best entries. Visitors to AOL's Moviefone, for instance, might see referrals to Weblogs' Cinematical blog on films.
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AOL Buys Weblogs to Boost Blog Presence - Yahoo! News
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