segunda-feira, julho 18, 2005: Top ranking dead celebrities

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2005 DEAD CELEBRITY LIKEABILTY CHART
Rank Celebrity 2003 Q Score 2005 Q Score
1 Lucille Ball 51 52
2 Bob Hope 56 51
3 John Wayne 47 48
4 Jimmy Stewart 46 44
5 Charles Schultz 46 43
6 Red Skeleton 45 43
7 Johnny Carson -- 41
8 John Ritter -- 40
9 Jackie Gleason 38 40
10 Michael Landon 37 39
11 Katherine Hepburn 40 38
12 Elvis Presley 40 38
13 Carroll O’Connor 39 38
14 George Burns 38 37
15 Three Stooges 36 35
16 Walter Matthau 37 33
17 Cary Grant 36 33
Data compiled by Marketing Evaluations, Manhasset, N.
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To assess the potential "fit" and marketability of these deceased celebrities as contemporary product icons, Marketing Evaluations now calculates every two years what it calls its “Dead Q” scores, measuring the current consumer appeal of 150 deceased performers.

In its latest 2005 Dead Q tallies, Lucille Ball, Bob Hope and John Wayne top the list of the public’s favorite dead celebrities. Although Elvis was Forbes’ top-earning dead celebrity, he ranks at No. 12 on the Dead Q list. Also among the top 15 are Jimmy Stewart, Katherine Hepburn and the Three Stooges.
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IN SEARCH OF THE RIGHT DEAD CELEBRITY

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