domingo, maio 01, 2005: Real Customers. Real Reasons to Buy
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The folks at Organic told me about the way they incorporated video into a recent campaign for DaimlerChrysler. The Dodge "Spring Sales Event" campaign is a mainstay for the automaker. It's designed to move units, not do anything particularly brand oriented. The agency went out to the dealerships and videotaped Dodge owners talking about and driving their vehicles. The result? Real Customers. Real Reasons to Buy.
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Dodge - Spring Sales Event
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