domingo, maio 01, 2005: INTERNET RETAIL BECOMING A WOMAN'S WORLD

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Today, females age 3 and up comprise 52% of the online population -- mirroring their percentage in the population at large. By 2008, though, there will be roughly 10 million more females online than males, the study said. More important, just as women influence three-quarters of household expenditures offline -- from health care to holiday gifts -- they are doing the same online.

In 2003, women were responsible for 60% of all online spending, according to a report by Goldman, Sachs & Co., Harris Interactive and Nielsen/NetRatings. Traditional female product categories now have become the fastest growing on the Web. Jewelry and watch sales grew 67% between 2003 and 2004, and furniture and appliances increased 58%.

And women are even taking control over buying in sectors that have traditionally been dominated by men, like electronic gear, where women account for $55 billion of the $96 billion spent between 2003 and 2004, according to the Consumer Electronics Association.
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INTERNET RETAIL BECOMING A WOMAN'S WORLD

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