domingo, fevereiro 01, 2009: What was the brand or branded product most often mentioned in social media at the end of last year?
...
The analysis is from social-media-services provider Vitrue, which launched a social-media index last year. It measures the conversation volume around 2,000 brands on a variety of social-networking, blogging and micro-blogging sites. This survey stuck to a pretty rudimentary metric -- it measures mentions, not the sentiment of those mentions or the word pairings.
...
Anything surprise you about the top 50? (The rest can be found on Vitrue's blog.)
- iPhone
- CNN
- Apple
- Disney
- Xbox
- Starbucks
- iPod
- MTV
- Sony
- Dell
- Microsoft
- Ford
- Nintendo
- Target
- PlayStation
- Mac
- Turner
- Hewlett-Packard
- Fox News
- BlackBerry
- ABC
- Coke
- LG
- Best Buy
- Honda
- eBay
- Sharp
- Lincoln
- NBA
- Pepsi
- General Motors
- McDonald's
- General Electric
- Walmart
- NFL
- Mercedes
- BMW
- Samsung
- Nike
- Subway
- Dodge
- Pandora
- CBS
- Mercury
- NBC
- Disneyland
- Last.fm
- Toyota
- Cadillac
- Chevy
Advertising Age
sexta-feira, janeiro 04, 2008: Top 5 viral video advertisements of 2007
terça-feira, agosto 22, 2006: Need for speed sees computers writing the news
...
Thomson Financial, the business information group, has been using computers to generate some stories since March and is so pleased with the results that it plans to expand the practice.
The computers work so fast that an earnings story can be released within 0.3 seconds of the company making results public.
By using previous results in Thomson's database, the computer stories say whether a company has done better or worse than expected. "This is not about cost but about delivering information to our customers at a speed at which they can make an almost immediate trading decision," said Matthew Burkley, senior vice-president of strategy at Thomson Financial. "This means we can free up reporters so they have more time to think."
Mr Burkley said the computer-generated stories had not made any mistakes. But he said they were very standardised. "We might try and write a few more adjectives into the program."
Thomson started writing computer programs for different types of stories, at a cost of $150,000-$200,000 (£79,623-£106,190) per project, to try to catch up with rivals.
Thomson has also hired hundreds of specialist reporters to boost its news operations. Reuters said it automatically generated some stories, while Bloomberg said it did not.
The desire for speed reflects the growth of automated trading. Many hedge funds want direct feeds that can be plugged into programs and used for trading.
Thomson's automatic stories are mostly for US company results but it plans to expand in other markets.
...
FT.com / Companies / Media & internet - Need for speed sees computers writing the news
segunda-feira, agosto 21, 2006: Workers in favour of extending their hours
the FT/Harris poll reveals substantial support for greater freedom to work longer hours in Germany and France, countries which traditionally have attracted popular domestic backing for their more protective labour regulations.
High unemployment rates in Germany and France - which have been running at twice the rate of Britain's - and the prospect of losing more jobs to lower-cost eastern European labour markets, have prompted some politicians to reconsider the benefits of a more flexible approach to labour regulations.
The poll found that about 65 per cent of Germans and 52 per cent of French oppose government restrictions on working hours.
Only the Spanish were out of step, with 72 per cent of the population backing curbs.
Overall about 47 per cent of western Europeans oppose res-trictions on working hours. This still left a sizeable minority of 40 per cent who were in favour of controls. A third in the UK said the government should have the right to restrict working hours
Britain's opt-out under the EU working-time directive is strongly opposed by domestic unions which fear that vulnerable workers may be forced into choosing to work longer hours than is healthy.
Brendan Barber, general secretary of the Trades Union Congress, responding to the survey said: "Attitudes to working-time protection crucially depend on how the question is asked.
"People do want protection against excess working hours that damage their health and relationships, even when poor pay forces them to notch up maximum overtime to provide a decent living standard."
There were big differences however in the attitudes of workers from different countries over their willingness to consider working beyond their normal retirement age.
British employees were most willing, with 72 per cent prepared to work longer compared with only 41 per cent of French workers.
...
FT.com / Home UK / UK - Workers in favour of extending their hours
sexta-feira, março 24, 2006: An undeclared war is raging across the business worlds – a war of companies against their customers
...
So why does the war persist? Business measures success based on profits but accountants cannot distinguish between a dollar of bad, customer- abusive, growth-stifling profits and a dollar of good, loyalty-enhancing, growth-accelerating profits. When employees strive to meet their profit targets any way they can, they frequently end up taking advantage of the people who buy from them.
Conventional customer satisfaction surveys have failed to stop this war. They ask so many questions that they typically draw responses only from the bored, the lonely and the seriously aggrieved. If scores on satisfaction surveys affected growth and profitability, institutional investors would pore over satisfaction data. They do not. Bain & Company’s analysis of 8,000 US mutual fund filings from 2003 to 2005 revealed only six mentioned “customer satisfaction” as a reason for picking one of the stocks in their portfolios.
...
There is good news, however, for those who would end the war on customers. A handful of leading companies, including General Electric and American Express, are deploying a different kind of satisfaction metric – a hard-nosed, no-nonsense measurement that can focus an entire company on earning customer loyalty.
The key is to ask customers one simple question: “How likely is it that you would recommend us to a friend or a colleague?” A one-question survey can get response rates of 70 per cent or more. It can be conducted often enough to provide chief executives and operating managers with granular, timely, accurate data, which can also be audited. GE and the others focus on one statistic that nets the percentage of customers who are unhappy (scoring 0-6 out of 10) from the percentage who are loyal promoters (scoring 9 or 10). This Net Promoter Score provides a single number as clear and actionable as net profit or net worth.
A system very much like this has been in operation for some years at Enterprise Rent-A-Car and the effects are remarkable. More than 90 per cent of customers who receive Enterprise’s simple survey respond to it. Managers at each of Enterprise’s branches get their scores once a month, simultaneously with their branch’s income statements. They and their employees know that they are accountable for the scores, and take action to increase the number of happy customers and reduce the number of complaints. Many of Enterprise’s customer-friendly innovations, such as picking up customers at their homes or offering chilled bottles of water to shuttle riders, originated in employees’ attempts to boost scores. Branches with higher scores grow faster and are more profitable on average than branches with lower scores.
...
FT.com / Comment & analysis / Comment - How companies can end the cycle of customer abuse
sábado, março 18, 2006: How US assault grabbed global attention
How US assault grabbed global attention
...It was billed by the US military as "the largest air assault operation" since the overthrow of Saddam Hussein in 2003, with attack and assault aircraft providing "aerial weapons support" for 1,500 US and Iraqi commandos moving in to clear "a suspected insurgent operating area north-east of Samarra.
The international news agencies immediately rang the urgent bells on the story.
Around the world, programmes were interrupted as screens flashed the news, which dominated the global media agenda for the next 12 hours or more.
On the New York Stock Exchange, oil prices jumped $1.41 (£0.80) a barrel "with a massive US-led air assault in Iraq intensifying jitters about global supplies of crude", as one agency reported it.
By the middle of Day Two in the ongoing operation, it was clear from both US and Iraqi military sources that the advance had met no resistance.
There were no clashes with insurgents. No casualties were reported.
...
So how and why did this latest apparently routine combing operation, yielding a few arms caches and netting some low-grade suspects, manage to win stop-press coverage around the world?
The use of the phrase "the largest air assault operation" was clearly crucial, raising visions of a massive bombing campaign.
In fact, all the phrase meant is that more helicopters were deployed to airlift the troops into the area than in previous such operations.
...
But the massive press coverage was not just the result of a semantic misunderstanding.
Unusually, high-quality photographs and video footage of the initial deployment were made available to the press towards the end of Day One of what was billed as a campaign that would last several days.
Some international media were given unusually swift military embeds to the area.
...
Operation Swarmer was aimed at sweeping any insurgents out of an area north-east of Samarra where, local residents said, they had been active.
It was part of an ongoing campaign against the militants.
The reasons for it being given such high-profile publicity are clearly open to speculation.
The operation came at a time when support at home for President Bush and his campaign in Iraq is running very low, and when the international media were preparing to focus on the third anniversary of the war, just three days later.....
BBC NEWS | Middle East | How US assault grabbed global attention
domingo, fevereiro 19, 2006: Appealing To the Senses
...
One promising way appears to be targeting as many of the five senses as possible via the package itself.
Soon, just strolling the aisles at a grocery, drug or big-box store could cause sensory overload. Manufacturers are spending more to design packages that blink, beep, yell and waft scents at shoppers. Though some companies have created paper-thin, flexible video displays and tiny speakers, aroma seems to be the biggest payoff in packaging, thanks to its powerful link to memory and emotion.
Companies are incorporating scents directly into plastic bags and bottles, so a consumer can smell shampoo or chocolate without opening the top. Newly developed scented ink, meanwhile, is allowing ads and catalogues to capture a consumer's attention with an unsuspecting whiff, using a technology beyond your father's scratch-'n'-sniff.
"Consumers have to be given a good reason to buy a product," said Chris Lyons, publisher of Package Design Magazine. "Certainly, knowing or having a sense of what it smells like can help that."
Other packaging innovations are underway, such as labels that change color to indicate ripeness of fruit or a temperature change. A disposable, self-heating cup (introduced last year with a line of hot coffee beverages by famed chef Wolfgang Puck) will soon be available with soups, tea and hot chocolate.
Coming down the road are computer chips embedded in packaging that can communicate with a shopper's PDA or cell phone to give additional product information. Miniature sound systems on boxes and bottles will give people spoken tips and ideas. And German electronics giant Siemens AG has developed a flat electronic display that can be applied to boxes like a label, allowing for tiny lights, miniature games or flashing messages.
...
Olfactory scientists say using scent is smart marketing. Of all the human senses, smell has the most direct pathway to the emotional center of the brain.
"The olfactory system, anatomically, is right in the middle of the part of the brain that's very important for memory," said Donald A. Wilson, a neurobiologist who studies olfaction at the University of Oklahoma. "There are strong neural connections between the two."
The nose is also closely associated with the autonomic nervous system, he said, so scents can easily trigger subconscious physical responses, even when the aroma is so slight it's hardly noticeable.
"Odors can change your heart rate; odors can cause you to start salivating," he said. "You know that smell means cookies, and there's a very short link from the parts of the brain that control those things. "
...
quarta-feira, fevereiro 15, 2006: CHENEY SHOOTS HUNTING BUDDY, NEWS OR NOT?
CHENEY SHOOTS HUNTING BUDDY, NEWS OR NOT?: "One thing that is clear in the 'is it news or not' debate is that the Web has turned upside down the ability of the mainstream media to set any sort of agenda as to what is news. Web surfers vote with their clicks as to what they think is most interesting, and the Cheney shooting accident seems to interest just about everyone. If news is defined as what people are talking about, Cheney shooting a hunting buddy qualifies for sure.
On MSN, the No. 1 search was Dick Cheney. On Technorati, he was the second most searched for. On blog tracking site IceRocket, Dick Cheney was the No. 1 hot topic, and listed 922 posts on the accident, just behind the 1,024 posts about the Olympics.
Lycos found within 24 hours searches for Vice President Dick Cheney jumped 300%. The majority of those queries were for jokes related to the incident, but the most used terms included Dick Cheney Accident, Dick Cheney Shot, Dick Cheney Jokes, Cheney’s Got A Gun, and I Shot Dick Cheney. Web sites proliferated with photos of Dick Cheney doctored to show him dressed as Elmer Fudd or befuddled by similarities between quail and attorneys. Yahoo’s Buzz Index yesterday noted that news of the shooting accident sent searches on Mr. Cheney shooting skyward, up 2,815%. Other top searches included 'dick cheney hunting,' 'dick cheney jokes,' and " and "aaron burr" (the last vice president to be involved in a shooting). Even today, news surrounding the incident were Yahoo’s No. 9 and No. 10 most viewed news, and its No. 6 most e-mailed story. The incident seems destined to become entrenched as a pop cultural moment. "
quarta-feira, janeiro 18, 2006: The McKinsey Quarterly: Ten trends to watch in 2006
...
What are the currents that will make the world of 2015 a very different place to do business from the world of today? Predicting short-term changes or shocks is often a fool's errand. But forecasting long-term directional change is possible by identifying trends through an analysis of deep history rather than of the shallow past. Even the Internet took more than 30 years to become an overnight phenomenon.
...
1. Centers of economic activity will shift profoundly, not just globally, but also regionally. As a consequence of economic liberalization, technological advances, capital market developments, and demographic shifts, the world has embarked on a massive realignment of economic activity.
...
2. Public-sector activities will balloon, making productivity gains essential. The unprecedented aging of populations across the developed world will call for new levels of efficiency and creativity from the public sector. Without clear productivity gains, the pension and health care burden will drive taxes to stifling proportions.
...
3. The consumer landscape will change and expand significantly. Almost a billion new consumers will enter the global marketplace in the next decade as economic growth in emerging markets pushes them beyond the threshold level of $5,000 in annual household income—a point when people generally begin to spend on discretionary goods. From now to 2015, the consumer's spending power in emerging economies will increase from $4 trillion to more than $9 trillion—nearly the current spending power of Western Europe.
...
4. Technological connectivity will transform the way people live and interact. The technology revolution has been just that. Yet we are at the early, not mature, stage of this revolution. Individuals, public sectors, and businesses are learning how to make the best use of IT in designing processes and in developing and accessing knowledge. New developments in fields such as biotechnology, laser technology, and nanotechnology are moving well beyond the realm of products and services.
More transformational than technology itself is the shift in behavior that it enables.
...
5. The battlefield for talent will shift. Ongoing shifts in labor and talent will be far more profound than the widely observed migration of jobs to low-wage countries. The shift to knowledge-intensive industries highlights the importance and scarcity of well-trained talent. The increasing integration of global labor markets, however, is opening up vast new talent sources. The 33 million university-educated young professionals in developing countries is more than double the number in developed ones. For many companies and governments, global labor and talent strategies will become as important as global sourcing and manufacturing strategies.
...
6. The role and behavior of big business will come under increasingly sharp scrutiny. As businesses expand their global reach, and as the economic demands on the environment intensify, the level of societal suspicion about big business is likely to increase. The tenets of current global business ideology—for example, shareholder value, free trade, intellectual-property rights, and profit repatriation—are not understood, let alone accepted, in many parts of the world.
...
7. Demand for natural resources will grow, as will the strain on the environment. As economic growth accelerates—particularly in emerging markets—we are using natural resources at unprecedented rates. Oil demand is projected to grow by 50 percent in the next two decades,
...
8. New global industry structures are emerging. In response to changing market regulation and the advent of new technologies, nontraditional business models are flourishing, often coexisting in the same market and sector space.
...
9. Management will go from art to science. Bigger, more complex companies demand new tools to run and manage them. Indeed, improved technology and statistical-control tools have given rise to new management approaches that make even mega-institutions viable.
...
10. Ubiquitous access to information is changing the economics of knowledge. Knowledge is increasingly available and, at the same time, increasingly specialized. The most obvious manifestation of this trend is the rise of search engines (such as Google), which make an almost infinite amount of information available instantaneously. Access to knowledge has become almost universal. Yet the transformation is much more profound than simply broad access.
New models of knowledge production, access, distribution, and ownership are emerging. We are seeing the rise of open-source approaches to knowledge development as communities, not individuals, become responsible for innovations. Knowledge production itself is growing: worldwide patent applications, for example, rose from 1990 to 2004 at a rate of 20 percent annually. Companies will need to learn how to leverage this new knowledge universe—or risk drowning in a flood of too much information.
...
Some facts and predictions to make you think
Total world cross-border trade as a percentage of global GDP
1990: 18%
2015 (estimated): 30%
Number of regional trade agreements
In 1990: 50
In 2005: 250
Change in Germany's population over the age of 75 from 2005 to 2015: 33%
Increase in tax burden needed to maintain current benefit levels for Germany's future generation: 90%
Change in Japan's population over the age of 75 from 2005 to 2015: 36%
Change in Japan's population under the age of 5 from 2005 to 2015:
-13%
Increase in tax burden needed to maintain current benefit levels for Japan's future generation: 175%
Computational capability of an Intel processor, as measured in instructions per second
1971: 60,000
2005: 10,800,000,000
Multiple by which e-mail traffic has grown from 1997 to 2005: 215
Number of US tax returns prepared in India
2003: 25,000
2005: 400,000
Combined market cap of top 150 mega-institutions
1994: $4 trillion
2004: $11 trillion
Total capital under management by private equity firms in 2003 in the United States and Europe: $1 trillion
Market cap of the NYSE in 2003: $11 trillion
Growth rate of the total wealth controlled by millionaires in China from 1986 to 2001: 600%
Estimated number of Chinese households to achieve European income levels by 2020 (assuming real income grows at 8 percent annually): 100 million
Total number of workers in China: 750 million
Number employed in China's state-owned companies: 375 million
Year when the income gap in the United States between the wealthiest 5% and the bottom 10% was the widest ever recorded: 2004
Part of national GDP spent on the public sector in the United Kingdom in 2004: 20%
UK public-sector spending as a ratio of GDP when transfer payments (for example, pensions) are included: 40%
Proportion of Latin Americans who would prefer a dictator to democracy if he improved their living conditions: 50%
Muslims as a percentage of the global population
2000: 19%
2025 (estimated): 30%
Number of major violent conflicts
1991: 58
2005: 22
Number of coal-fired power plants China plans to build by 2012: 562
Estimated year China will overtake the United States as the number-one carbon emitter: 2025
Estimated year CO2 levels will hit 500 parts per million: 2050
Years since CO2 levels last hit 500 parts per million: 50 million
Average years it takes a CO2 molecule, once produced, to degrade: 100
Global CEOs who think overregulation is a threat to growth: 61%
Probability that a company in an industry's top revenue quartile will not be there in five years: 30 percent
...
The McKinsey Quarterly: Ten trends to watch in 2006
segunda-feira, janeiro 16, 2006: First impressions count for web
...
Researchers found that the brain makes decisions in just a twentieth of a second of viewing a webpage.
They were surprised as they believed it would take at least 10 times longer to form an opinion.
The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.
...
BBC NEWS | Technology | First impressions count for web
segunda-feira, janeiro 16, 2006: Forget the 30-second spot on a 50-inch high-definition TV. How about a three-second message on the tiniest of screens?
...
Jon Raj, vice president of advertising and emerging media with Visa USA, said he expected to see many new ad formats that could combine the text, video and the location-based nature of the phone.
"Unlike the computer, or a magazine or television," he said, "the phone is a piece of you."
That quality, which makes mobile marketing so powerful, could also make phone ads widely disliked and force carriers to use them very cautiously, said Edward Snyder, a financial analyst and co-founder of Charter Equity Research, where he covers the cellular phone industry.
Jeffrey Nelson, a spokesman for Verizon Wireless, said the company had "no immediate plans" to send video ads to cellphone screens widely.
Another limiting factor is phone technology; only a small fraction of phones can play video, though many can use browsers to surf the Web and display some content.
The wireless industry and some advertisers say they have spent several years figuring out how to deliver unobtrusive messages. The carriers have adopted a voluntary code of conduct developed with the Mobile Marketing Association, which permits sending commercial messages only to consumers who agree to receive ads. For instance, a consumer must send a text note asking for information or click on a banner ad for the full pitch.
"This has to be approached delicately because there's a fine line between adding value to a customer and intruding," said Pragnesh Shah, vice president of product innovation at Sprint Nextel. Still, Mr. Shah said he saw enormous potential in delivering advertising on a device that is always on and carried everywhere.
...
One reason for growing interest in cellphone ads, Mr. Burgess said, is the relatively high rate at which customers click on banner ads on mobile screens. The click-through rate is around 4 percent on phones, compared with 1 percent on the Internet, he said.
Mr. Burgess attributes the higher response rate to a greater ability to aim ads at particular consumers based on factors like time of day and the kind of handset they are using.
...
Marketers Interested in Small Screen - New York Times
segunda-feira, janeiro 16, 2006: Forget the 30-second spot on a 50-inch high-definition TV. How about a three-second message on the tiniest of screens?
...
Jon Raj, vice president of advertising and emerging media with Visa USA, said he expected to see many new ad formats that could combine the text, video and the location-based nature of the phone.
"Unlike the computer, or a magazine or television," he said, "the phone is a piece of you."
That quality, which makes mobile marketing so powerful, could also make phone ads widely disliked and force carriers to use them very cautiously, said Edward Snyder, a financial analyst and co-founder of Charter Equity Research, where he covers the cellular phone industry.
Jeffrey Nelson, a spokesman for Verizon Wireless, said the company had "no immediate plans" to send video ads to cellphone screens widely.
Another limiting factor is phone technology; only a small fraction of phones can play video, though many can use browsers to surf the Web and display some content.
The wireless industry and some advertisers say they have spent several years figuring out how to deliver unobtrusive messages. The carriers have adopted a voluntary code of conduct developed with the Mobile Marketing Association, which permits sending commercial messages only to consumers who agree to receive ads. For instance, a consumer must send a text note asking for information or click on a banner ad for the full pitch.
"This has to be approached delicately because there's a fine line between adding value to a customer and intruding," said Pragnesh Shah, vice president of product innovation at Sprint Nextel. Still, Mr. Shah said he saw enormous potential in delivering advertising on a device that is always on and carried everywhere.
...
One reason for growing interest in cellphone ads, Mr. Burgess said, is the relatively high rate at which customers click on banner ads on mobile screens. The click-through rate is around 4 percent on phones, compared with 1 percent on the Internet, he said.
Mr. Burgess attributes the higher response rate to a greater ability to aim ads at particular consumers based on factors like time of day and the kind of handset they are using.
...
Marketers Interested in Small Screen - New York Times
domingo, janeiro 15, 2006: The final frontier media buy
...
The Web's bizarre bazaar now offers adventures in nearly naked capitalism.
Four college dudes at Arizona State University in Tempe, Ariz., are using eBay to auction ad space on their bodies to fund a bacchanalian spring break trip to Mexico in March.
At least the money will go to a good cause.
The guys' 10-day auction began at noon Friday, with bidding starting at the customary eBay price of 99 cents.
To quote from the auction page: "Think of all the advertising you could get when four college guys strut their stuff with your logo, Web site name, or product plastered all over their body! And the few times we HAVE to wear shirts, we are more than willing to wear anything related to your company! Feel free to give us temporary tattoos, t-shirts, hats, sweatshirts, sandles [sic], or anything else you think we could use to promote your company!"
...
The ASU guys promise to mark their bodies with anything -- "unless it hurts, or is permanent." Which is a little disheartening. I mean, if they're really moving into the final frontier media buy -- selling space on the human body -- they should show some commitment and toughness and go hard-core. They should be willing to tattoo a corporate logo into their flesh. For the right price, of course. Oh, sure, Kittleson talks a big game -- "I live by the theory that there is a price for everything" -- so I asked him what it would take to, say, tattoo a Nike swoosh into his cheek.
"On my cheek? Oh, jeez," he said. "I would do it but it would definitely have to be enough to retire on."
In addition to being product-neutral on advertising -- "if you're a retirement community, we want you; if you're an explicit porn site, we want you," Kittleson said -- the boys will travel anywhere the ad-buyer demands: "If Coke [buys us] and says, 'We need higher distribution in Cabo, don't go to Cancun,' that's fine," he said.
...
Advertising Gets Personal: Rule No. 1 -- Sell Yourself
terça-feira, janeiro 03, 2006: Tracking blogs and discussion groups offers companies candidly expressed opinions about their products and those of competitors
...
"The controversy over trans fats is a seminal case of the dramatic role that online communities and their influential participants play during industry crises," Jonathan Carson, CEO of BuzzMetrics, said in an Aug. 16, 2004, press release announcing his firm's research report on the trans fat situation. "Online word of mouth enabled a lawsuit against one company to shift into a major food-industry policy and public relations crisis."
Kraft is not one of BuzzMetrics' clients. But the results of the firm's research was instructive to many companies that are its clients, including blue chip companies such as General Motors, Hewlett-Packard and Target, that engage BuzzMetrics to monitor, track and analyze the ways that the public talks online about their products and brands.
"When you're listening to the Internet, the discussion is taking place in real time."
--Sue MacDonald, spokeswoman, Intelliseek
Another business that helps companies with the monitoring of blogs, discussion groups and other forums is Cincinnati's Intelliseek, which represents industry giants such as Canon, Ford Motor, Microsoft, Nokia, Philips, Sony, Procter & Gamble, Toyota and others.
The premise behind services like these, as well as companies' own internal Internet-monitoring programs, is that online discussions--be it in forums, on blogs or elsewhere--are a modern replacement for customer satisfaction surveys or focus group reports, which can take months to compile and analyze.
...
[print version] Why companies monitor blogs | CNET News.com
terça-feira, dezembro 20, 2005: Top 'sonic branding'
...
Jamster's Crazy Frog ringtone has become the second-most memorable piece of 'sonic-branding' this year, according to a new survey.
In first place came Intel's "Intel Inside" ad jingle, which topped the survey of Britain's most recognisable commercial sounds.
Other well-known sounds in the top ten sonic brand chart include McDonalds' 'I'm Lovin it', Asda's bottom slapping jingle and Motorola's 'Hello Moto'.
The YouGov survey, commissioned by London-based interactive and sounds brand company, Moving Brands, interviewed 2,245 people to find out which brands sounds and music are recognisable to consumers.
Ben Wolstenholme, creative founder of Moving Brands, said: "Sonic brands are increasingly becoming a major part of pop culture, as demonstrated by Jamster's Crazy Frog enterprise. Brands often invest millions of pounds into creating extravagant visuals in adverts, but what they should also focus on is creating a definitive, catchy sonic logo."
...
Crazy Frog ringtone makes list of top 'sonic branding' - Digital Bulletin - Digital news by Email - Brand Republic
terça-feira, dezembro 13, 2005: America’s super-rich feel ‘under assault’ by the media
...
The study, which focused on 500 families with average liquid net assets of $28m (€23.3m, £15.8m), found 69 per cent of respondents thought wealthy people were portrayed negatively or somewhat negatively in the media. Sixty-two per cent felt they were “under assault” in the media.
Jim Taylor, a former chief executive of Yankelovich, a market research firm, who co-directed the Worth-Taylor Harrison survey, said the public image of wealth was at odds with the predominantly middle-class backgrounds of a new generation of rich Americans who built their fortunes as entrepreneurs in the 1980s and 1990s.
“They perceive the media to be dominated by images of indulgent and criminal wealth – from Donald Trump and Paris Hilton to Bernie Ebbers,” he said. “They have really strong feelings about the extent to which they are under assault.”
Mr Taylor and Doug Harrison, who worked on the project with support from CurtCo Publishing’s Worth magazine, argued the survey reflected the largely entrepreneurial and middle class background of a majority of the respondents, 81 per cent of whom had become wealthy in the past 15 years.
...
FT.com / World / US - America’s super-rich feel ‘under assault’ by the media
sexta-feira, outubro 07, 2005: The Global Islamic Media Front ?
...
London-based Asharq Alawsat said on its Web site this week that al-Qaida had "vacant positions" for video production and editing statements, footage and international media coverage about militants in Iraq, the Palestinian territories, Chechnya and other conflict zones where militants are active.
The paper said the Global Islamic Media Front, an al-Qaida-linked Web-based organization, would "follow up with members interested in joining and contact them via e-mail."
The paper did not say how applicants should contact the Global Islamic Media Front.
Al-Qaida supporters widely use the Internet to spread the group's statements through dozens of Islamist sites where anyone can post messages. Al-Qaida-linked groups also set up their own sites, which frequently have to move after being shut down by Internet service providers.
The advertisements, however, could not be found on mainstream Islamist Web sites where al-Qaida and other affiliate groups post their statements.
Asharq Alawsat said the ad did not specify salary amounts, but that it did add, "Every Muslim knows his life is not his, since it belongs to this violated Islamic nation whose blood is being spilt. Nothing should take precedence over this."
The Front last month launched an Internet news broadcast called Voice of the Caliphate, which it said aimed to combat al-Qaida "lies and propaganda" on major international and Arab television channels, such as CNN and Aljazeera.
Al-Qaida and other groups have increasingly turned to the Internet to win young Muslims over to their war against Western-backed governments in Arab and Muslim countries.
Islamist insurgents fighting U.S. forces and the U.S.-backed government in Iraq have often posted slick montages of their military activities, including beheadings of hostages, on the Internet, where they spread through dozens of Islamist sites.
...
[print version] Al-Qaida's hiring for the Web | CNET News.com
sexta-feira, outubro 07, 2005: AOL Buys Weblogs to Boost Blog Presence
...
The 85 blogging sites that AOL is getting as part of its purchase of Weblogs Inc. let users read about everything from travel to technology and debate on topics like parenting and movies.
The move comes as AOL, facing drops in subscriptions as its traditional dial-up business declines, focuses more on offering free content to attract a larger audience and create more advertising space.
AOL, a division of Time Warner Inc., is paying $25 million in an all-cash transaction, said an executive familiar with the deal. The executive spoke on condition of anonymity because he was not authorized to disclose financial details.
Although Santa Monica, Calif.-based Weblogs will operate with full editorial control and independence as a wholly owned subsidiary, AOL will integrate the blogs into its AOL.com portal by linking to the best entries. Visitors to AOL's Moviefone, for instance, might see referrals to Weblogs' Cinematical blog on films.
...
AOL Buys Weblogs to Boost Blog Presence - Yahoo! News
About
- CMT Taveira
- View profile
Recent posts
- What was the brand or branded product most often m...
- Top 5 viral video advertisements of 2007
- Need for speed sees computers writing the news
- Workers in favour of extending their hours
- An undeclared war is raging across the business wo...
- How US assault grabbed global attention
- Appealing To the Senses
- CHENEY SHOOTS HUNTING BUDDY, NEWS OR NOT?
- The McKinsey Quarterly: Ten trends to watch in 2006
- First impressions count for web
Archives
- dezembro 2004
- janeiro 2005
- fevereiro 2005
- março 2005
- abril 2005
- maio 2005
- junho 2005
- julho 2005
- outubro 2005
- dezembro 2005
- janeiro 2006
- fevereiro 2006
- março 2006
- agosto 2006
- janeiro 2008
- fevereiro 2009
Os Meus Outros Blogs
