segunda-feira, dezembro 13, 2004: Dietas Móveis
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The most popular dieting brands are now weighing in with calorie counters and nutritional guides designed for personal digital assistants and combination PDA-mobile phones. Just in time for the season of bountiful temptation.
Weight Watchers International Inc. released this week a program for Palm-based gadgets that works hand-in-hand with the company's online services. It helps record a dieting disciple's progress, eliminates the need for carrying a weekly logbook and shrinks the 25,000-item food database that normally fits into a two-inch-thick reference book into a pocketable gizmo.
Devotees of Atkins Nutritionals Inc. will have to wait a little longer. The company says it will begin offering early next year Atkins 2Go, a carbohydrate guide and weight-loss tracker for cell phones along with mobile software developer Digital Chocolate Inc. A version for Palm-based PDAs, developed by NoviiMedia, is expected to debut in January.
Other diet purveyors, including the South Beach Diet, say they hope to offer similar nutritional guides and weight-tracking services for mobile devices soon.
"We think of it as a global positioning system for their weight loss journey," said Scott Parlee, director of product development at WeightWatchers.com. "They can check how many points they've earned on the spot, whether at the gym or at a restaurant. It allows them to stay on course."
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AP
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